Introducing GoodNight!

May 1st marked the emergence of a novel sleep solution from A.Vogel, tailored for millions troubled by sleep disruption. This intentionally formulated product intertwines the legacy of wild lettuce (Lactuca sativa) with more recent ingredients.

The Legacy of Lactuca sativa

From the fertile banks of the Nile to your patient’s nightstand, wild lettuce has been pulled through the millennia. Once standing tall in Ancient Egyptian civilization, revered for its medicinal action, its ethnobotanical narrative is rich with natural healing and fertility symbolism. The Greeks and Romans encapsulated its essence as a somnolent and analgesic aid, a narrative sustained through texts such as Pliny’s Historia naturalis.

Settlers carried its seeds across oceans, and as the centuries unfolded, Lactuca sativa evolved from a medicinal marvel to a culinary staple.

A Pharmacological Renaissance

Within the milky latex of wild lettuce is a mixture of sesquiterpene lactones like lactucin and lactucopicrin. Anchored in GABAergic mechanisms, they help to lull the nervous system into a state of calm.

GoodNight! marries the impact of wild lettuce with magnesium, lemon balm, and L-tryptophan. This formula is meant to support the entire sleep cycle, helping to reduce latency, increase duration, and improve the efficiency of a restful slumber.

The Importance of the Ingredients

Wild lettuce (Lactuca sativa): As mentioned, this natural sedative owes its calming properties to the presence of sesquiterpene lactones within the sap, helping to foster a more restful sleep.

Lemon balm (Melissa officinalis): Nestled within the mint family, lemon balm helps to modulate GABA, easing the transition from wide-eyed and overthinking to tranquil and relaxed.

Magnesium citrate: The versatile mineral of the body, magnesium supports the rhythms of muscle contraction, glucose regulation, and nerve function. Research links magnesium to prolonged sleep duration and improved efficiency.

L-Tryptophan: This essential amino acid spearheads the production of both serotonin and melatonin. Research shows how L-tryptophan not only shortens the journey into slumber but also enriches its quality, offering solace to those trapped in frequent sleep issues of moderate severity.

Expected Key Benefits

• Reduce the time to fall asleep
• Enhance sleep quality and diminish nighttime wakening, fostering better performance during waking hours
• Balance the stress response pre-slumber with lemon balm
• Reinforce deep sleep phases through L-tryptophan
• Boost overall sleep quality with the inclusion of magnesium

Suggested Applications

A.Vogel’s GoodNight! is recommended for patients experiencing frequent sleep difficulties of moderate severity. These are the patients who will comment:

• I wouldn’t classify it as insomnia, but it’s rare for me to wake up feeling fully refreshed
• More often than not, my nights are a mix of waking moments and fitful sleep
• It’s a good night if I wasn’t lying awake for an hour before I finally nod off

How to Use

These chewable granules are dosed in a standardized sachet. Their texture is powdery, allowing for direct consumption by tipping it to the back of the mouth. The patient can hold the granules in their mouth to hasten the effect and take a sip of water afterwards if they want.

The Sleep Herb They Haven’t Tried Launched May 1st

We invite you to connect with a member of our team if you’re interested in adding this new herb to your dispensary. We’re excited to hear any feedback you have to share, whether from your own experience with the product, or those of your patients.